Improve the Guest Experience with Better Lighting
There are so many factors that can affect the guest’s mood while dining at your restaurant. One of these is the oddly managed lighting facility of the space. These range from very bright and disturbing restaurant lamps placed at odd places that make the eyes squint. Some include very poor quality of the hanging lamps that ruin the pictures of a very special occasion. There are a few designs that creep the customers out in certain instances.
Although it might seem like nothing, the requirement of the perfect lighting setting is a major necessity in successfully running a hospitality business. Suren Space is a leading manufacturer and supplier of classic to modern Restaurant Lamps. Our experience has made us a genius of interior or exterior décor. Here is what our expert designers have to share with you:
How are Guests & Lighting related?
Every potential consumer while chipping in the money for staying at a hotel, enjoying a few drinks at the bar or dancing it off in the pub, envisions the best of the facilities that make their experience one of a kind. Lighting, despite being the most underrated component in the hospitality business, has a significant role in enhancing a customer’s experience.
Lighting plays a major role in helping the guests in differentiating the purpose of an area. Bright lights often denote the lobby and reception areas, while the areas requiring more intimate interaction are often found donning darker lights. Well-thought-out lighting designs positively influence a customer’s – cognitive and sensory behavior as they enhance all the other features of the venue concerned as well.
During a hotel stay, it is commonly noticed that visitors like to share their experience with their loved ones, either through pictures, video calls or by simply going online and live on various social platforms. Bad and below-average lighting can be a major cause of frustration in these scenarios.
Not only are they total deal-breakers, but they also spoil the customer’s overall experience. Moreover, it also sends a word about the hotel’s incompetence in this regard can spread quite easily, posing serious harm to the restaurant business.
Does Lighting Affect Consumer Experience?
Adequate and well-installed indoor and outdoor lighting helps in creating an inviting space for the guests of the hotel, bar, pub, brewery and every other restaurant business in general. It only takes a microsecond for the visitor to decide where or not they will be opting for the venue- warm and welcoming hospitality lighting has a major role to play in it.
The right kind of lighting holds importance for a myriad of reasons. Some of them are discussed below-
- Major Mood Influencer:
People mostly visit the restaurants to de-stress after a long and tiring day, for personal dinner plans. They want to have a quiet me-time or to catch up with friends they haven’t met in eons. In all of these scenarios, well-positioned and kept properly monitored lights enhance the feeling of positivity, uplifting the vibe and ambiance of the hotel. They give the restaurant a bright and friendly feel.
- Enhancing Visual Appeal:
Nothing makes a perfectly kept bar, brewery or pub more off-putting than dull and average lighting. It does not only kill the intended vibe instantly but also disinterests the guest from enjoying all the facilities the restaurant has to offer. Every feature of the restaurant can only be presented in the best manner possible by using the lights with proper levels and colors, meant for that particular space.
Nowadays, various factories manufacture both indoor and outdoor lighting accessories- ranging from hanging lamps, wall lamps, wooden lamps to antique iron metal industrial lamp designs etc. Suren Space, being one renowned exporter, trades in restaurant lamps suited for any form of lighting requirement to brighten up the space the right way!
- Sensory Simulation & Activation:
Losing a guest to bad lighting is a hotelier’s worst nightmare! This can effectively be avoided by being mindful and paying attention to the lighting requirement and considering meticulously the type of lights needed for every space of the venue.
A well-lit hotel provides the necessary convenience that a potential guest, and in doing so helps activate their senses to feel the utmost uninterrupted pleasure the space has to offer.
Types & Styles of Lighting
While sourcing the correct lighting type from the supplier, either online or offline, the hotelier has to keep certain factors in mind. There are three major kinds of restaurant lighting:
- Ambient Lighting:
The main source of light in a room is referred to as ambient lighting. It ensures proper and comfortable visibility and movement of a person in that area. This can either be natural light or can be provided via overhead electric fixtures. Various hotels in India excel in this lighting feature. You can check out our Iron Round Shape Pendant Lamp to get an example.
- Task Lighting:
As the name suggests they are meant to enable the customers and staff members to perform their functions effectively. The light source here is more concentrated meant for purposes like reading, cooking, writing etc. Imagine the expression of awe on your guest’s faces when they see our Industrial Chic Table & Wall Hanging Lamp Design on the table in their room.
- Accent Lighting:
While procuring the accent lighting from the exporter, it is usually specified that they are meant to construct a focal point around the front-of-house area. They are installed to provide just the right amount of drama to the space.
For instance, the colourful lighting used behind a bar or a water fixture or the light used to highlight the pieces of art or menu boards etc., all qualify as accent lighting type. Our Pipe Design Industrial Upcycled Floor Lamp is the best example of accent lighting fixtures.
Now that we are acquainted with the various types of restaurant lighting, let’s discuss the styles of restaurant lighting:
Although, there is an endless variety of lighting accessories to choose from when setting up a restaurant, one has to think smart to pick the right one. Lighting every area of the venue differently to account for the time of the day and according to their specific requirement is of utmost importance. Listed below are various styles of lighting that need to be taken into consideration before the process of installation:
- Natural Lighting:
Seating around the perimeter of the restaurant windows ensures the proper inflow of natural light that is very comforting to the guests. Make sure you avoid keeping these lights anywhere near the customer seating areas or beside the door.
To control the natural light flow, you can also use curtains and blinds. The natural light also does not require any installation cost or any form of sourcing from a potential exporter or a supplier. The hotel’s skylights, tall windows, and large glass panels etc. effortlessly facilitate the process.
- Lighting Fixtures:
These include tabletop lighting, pendant lights, wall lamps, hanging lamps, overhead fluorescent lamps and any other light source that can be easily procured for business. They are the easiest to manage and come in a variety of materials and designs too. For example, Suren Space boasts an extensive collection of wooden and iron table lamps. We also cater to diverse material and design specific requirements of the lighting sources in the hospitality space.
- Smart Lighting:
With the advancement of technology the lighting features now include- daylight sensors, level control, dimming control, signage control, event controlling, time locks and even automatic shut off etc. They act as an effective catalyst in running the restaurant more effectively and ensure the best of the experience.
This is because they can be effortlessly controlled either via the control panel of the restaurant or the apps in smartphones, laptops and the tablets. What further enriches the vibe is the ability of these technology-enabled lighting systems to control other facets of the establishment.
- Indoor & Outdoor Lighting:
Both, the inside and the outside of the restaurant’s lighting should be carefully put together in such a way that they are not only an extension of the friendly and inviting ambiance of the space, but also its most coveted spokesperson. For outdoors, you can consider getting our Silver Finish Folding Industrial Floor Lamp Design.
While various varieties of restaurant lamps- hanging, wall, table and floor etc. cater perfectly well to the indoor requirements. Or you could get something rustic like our Rustic Industrial Finish Ceiling Hanging Lamp.
The suppliers of the lighting systems in the hospitality space not only provide the devices with the most cutting-edge technology, but also manufacture them in the best of eye-catching and intriguing designs. They can range from raw finish metal hanging lights, rustic design cyclic floor lamps, upcycled designed industrial table lamps and so on.
The list of the designs and the creative crafting of the pattern is endless and ever updating. These designs need to be carefully chosen taking into consideration the theme of the space, the ambiance it is meant to provide.
There is no dearth of lighting accessories both- online and offline. Also, these designs are carefully created considering the requirement of each space of the venue. The designs that might work for the brewery, will most certainly not have the same awe-inspiring effect if installed in the pub area for instance.
How to Use Different Types of Lights?
The consumer always comes first in the hospitality environment. And since, lighting has a major role to play in enhancing a guest’s mood, it is very important for anyone looking forward to running a successful restaurant business. One must know how to use these different light types wisely for a symbiotic benefit.
- Lighting According to Meals:
Adjusting lighting according to the meals is the right way to go in achieving a perfect ten in consumer experience rating.
- Breakfast- More lights are required to help the hotel guests to have that energetic “Good Morning” in letter and spirit. This would enable them to read the morning newspaper or any other magazine they intend to while sipping their coffee peacefully.
- Lunch- In order to create a fast turnover of customers during lunchtime, a moderate level of lighting is advised. This especially works well in the case of a fast-food restaurant, where moderate lighting proves to be more inviting and calming.
- Dinner- This meal of the day is usually very intimate and leisurely designed for interaction. In such cases, a low intensity light works perfectly. Most of the guests usually have had a long day and are looking forward to relaxing and sharing their experiences with their loved ones. This is why a light with low-intensity further aids in providing the intended effect.
- Lighting According to Space & Purpose:
We often make a mistake in believing that lighting’s sole purpose is to fit the restaurant’s interior design and architecture. We couldn’t be more wrong! While lighting is required for the aforementioned, its prime purpose is to be accommodating and comforting to the person.
The space and its requirements need to be carefully analyzed before the installation of the lighting features. It has to be made sure that the lighting is well integrated with the architecture, the interior design and complements the overall theme of the restaurant. For instance, something like our Old Metal Polish Box Recycled Hanging Lamp would work perfectly in a contemporary café.
A lot of restaurants in India are now being designed on these lines to please the customers better, ensuring they have the best of experiences. Being a prime manufacturer of the same, Suren Space functions from Jodhpur but delivers all over India. Our sustainable designs have adorned hotels and restaurants in different parts of the country.
Creating the Perfect Atmosphere with Ambient Lights
In the hospitality industry, every business has to follow the Rule #101 to succeed. And regardless of what it is, we would say that to create the perfect lighting you will have to to make sure that it provides the utmost comfort to the visitors.
It has to compel the guests to not only opt for the venue but also enjoy all features without any headache or break. Following these tips will help you create the best ambience in your hotel through our restaurant lamps:
- Always source your products from a reliable supplier or exporter.
- Properly analyze the purpose of a particular space is meant to serve and fix the lighting devices accordingly.
- Involve as much natural light as you can, it is said that the perfect light is the blend of natural light and that sourced from the electric sources.
- Play with designs, they not only make the space look classy but also the lights are more soothing to the eyes.
- Lighting levels and colors should be properly adjusted.
- Don’t opt for those cheap yellow lights or any form of lights that are harsh on the eyes and make it difficult to focus.
- Take proper precautions and good care in the upkeep of the lights.